Connect2Italy and BIT Milano 2027: Shaping the Future of International Tourism Business
Mancini Worldwide is proud to announce the collaboration between Connect2Italy and BIT Milano 2027, a partnership designed to support a new generation of international tourism business opportunities by connecting carefully selected buyers with the best of the Italian tourism industry.
As part of the new WHY – Travel by Motivation project, BIT Milano 2027 is introducing an innovative approach that places travelers’ motivations at the heart of the exhibition experience. Rather than organizing exhibitors through traditional categories, the event will be structured around the experiences visitors are seeking, creating more meaningful connections between international demand and Italian tourism supply.
The exhibition will feature a completely new layout, organised into thematic clusters representing different travel motivations and tourism segments. This innovative structure will allow buyers to easily identify the most relevant destinations, products and tourism experiences, while enabling exhibitors to engage with professionals whose interests closely match their offerings.
The new exhibition concept will include:
- Dedicated exhibition clusters organised by tourism segment and travel motivation.
- Pre-built, uniform exhibition stands designed to create a modern and consistent visitor experience.
- A large Hosted Buyer Lounge for scheduled B2B appointments.
- Speed networking areas designed to maximise business opportunities.
- A central Main Stage hosting keynote presentations, industry panels and expert discussions.
- Dedicated networking spaces encouraging collaboration between exhibitors, buyers and industry stakeholders.
Connect2Italy’s Role
Through Connect2Italy, Mancini Worldwide will contribute to the international Hosted Buyer Programme by identifying, selecting and bringing to Milan a qualified community of international buyers interested in developing new partnerships with Italian tourism providers.
Our international network and long-standing experience in connecting tourism professionals allow us to carefully select buyers based on market expertise, purchasing power and genuine interest in Italy’s tourism offer.
A key element of this programme will be the alignment between buyer profiles and the thematic exhibition clusters, ensuring highly targeted B2B meetings and creating opportunities for long-term business relationships built around shared market interests.
Today’s travellers no longer choose destinations simply because of geography, they travel for experiences.
Food & wine, culture, wellness, luxury, outdoor adventures, sustainability, sports, heritage, weddings and authentic local experiences have become the true drivers of travel decisions.
The WHY – Travel by Motivation concept reflects this evolution by organising the exhibition around these motivations, making it easier for buyers to discover suppliers that match the interests of their clients while enabling Italian tourism providers to present their offerings within the most relevant business context.
This approach creates a more intuitive, efficient and results-oriented marketplace for everyone involved.
For Mancini Worldwide, this collaboration represents another important step in our mission to support the international promotion of Italy.
Through Connect2Italy, we aim to help destinations, tourism boards, DMCs, hotels, experience providers and travel companies expand their international reach by connecting them with carefully selected professionals from strategic global markets.
More than a trade show, BIT Milano 2027 will become a platform for business development, knowledge sharing and international networking, where meaningful relationships can grow into long-term commercial opportunities.
We look forward to welcoming our community to BIT Milano 2027.