Discover Varenna: Mancini Worldwide Brings International Buyers to Explore the Lecco Branch of Lake Como

From September 17 to 19, 2026, Mancini Worldwide will host Discover Varenna, an international Fam Trip promoted by 3P Italia in collaboration with the Province of Lecco. The event aims to enhance the visibility of Varenna, Villa Monastero and the broader Lecco branch of Lake Como across international tourism markets.

The initiative stems from a drive to transform destination promotion into a concrete experience of discovery, relationship-building, and business development. It brings a selected delegation of international buyers into direct contact with the region, its finest local offerings, and regional tourism providers.

A project built around the region

Based on the indications and shared goals with the Province of Lecco, Mancini Worldwide has developed an experiential program designed to tell the story of the region through a combination of culture, leisure, hospitality, food experiences, and professional networking.

The objective is not merely to accompany buyers on a discovery of Lake Como’s most iconic sites, but to offer them a more comprehensive understanding of the destination and its commercial potential.

Varenna and the Lecco branch of the lake represent an area with strong international growth potential, capable of integrating historical and cultural heritage, landscape, quality hospitality, and tailor-made experiences.

The Fam Trip thus becomes a concrete tool for destination development: experiencing the product directly, meeting local operators, and creating the right conditions for new experiences to enter the future programming of international tour operators.

Connect2Italy: buyers and providers together in building the product

A central element of the project is the involvement of the Connect2Italy community, developed by Mancini Worldwide to foster direct connections between international demand and Italian tourism supply.

The strategic partner for Discover Varenna will be SuperLario, an Italian provider belonging to the Connect2Italy community, who contributed to the construction of the itinerary and the management of services on the ground.

The presence of a qualified local provider represents a fundamental element of the Connect2Italy model: the buyer does not simply visit a destination, but enters into a direct relationship with a contact person capable of transforming the characteristics of the territory into products, itineraries, and experiences that are effectively sellable on international markets.

It is precisely from this meeting between buyers, providers, and destination that new collaborations, dedicated programs, and medium-to-long-term business opportunities can arise.

Three days of experience on Lake Como

The delegation will have Villa Monastero, one of Varenna’s main cultural landmarks, as its reference point.

The first day will be dedicated to arrival and discovering the village, with a walk through the historic center and along the lakeside promenade, followed by a welcome dinner at Casa Du Lac.

The second day will be entirely dedicated to Lake Como, with a private boat tour from Varenna toward Laglio, tastings of local products, a visit to the gardens of Villa del Balbianello, a stop in Lenno, and a walk to discover Bellagio.

The experience will continue with an on-board toast with Spumante Lamborghini and a dinner dedicated to traditional local cuisine at Hosteria del Platano.

The program will conclude with a guided tour of the Botanical Gardens and the House Museum at Villa Monastero, exploring the historical, cultural, and landscape value of one of the destination’s iconic locations.

From promotion to tourism programming

For Mancini Worldwide, Discover Varenna represents a concrete example of how destination promotion can evolve toward a more business-oriented model.

Bringing qualified buyers directly to the region allows them to live the experiences firsthand, meet the providers, understand the logistics, and evaluate the commercial potential of the destination.

The expected result therefore goes beyond immediate visibility: creating new professional relationships, stimulating product development, and generating future international tour programming.

It is an approach that Mancini Worldwide pursues through its activities in destination marketing, international relations, and travel trade development, building connections between Italian territories and operators from key foreign markets.

Discover Varenna stems exactly from this vision: turning places, people, and experiences into new international opportunities.