Italian Tourism and Shopping Experiences Take Center Stage in Belgrade
On June 16th, 2026, Mancini Worldwide organized the McArthurGlen Belgrade Evening | Extraordinary Shopping in Venice, an exclusive networking event held at the Crystal Hotel in Belgrade in partnership with McArthurGlen Group and dedicated to the promotion of shopping tourism and Italian destinations among key players of the Serbian travel industry.
The initiative brought together a selected audience of tour operators, travel agencies, tourism professionals and long-standing partners of Mancini Worldwide and Connect2Italy, creating a valuable opportunity to strengthen existing relationships and explore new cooperation connected to Italy.
The event focused on presenting the unique shopping and lifestyle experience offered by McArthurGlen Noventa di Piave Designer Outlet, one of the leading designer outlet destinations in Europe, strategically located near Venice.
Belgrade and the wider Serbian market continue to gain strategic importance for Italian tourism promotion. The increasing propensity of Serbian travellers to visit Italy, together with the country’s growing international connectivity and Belgrade’s role as a regional hub for the Balkans, make Serbia an increasingly attractive market for tourism development and commercial partnerships.
The evening provided an ideal setting for meaningful networking and business exchange, allowing participants to discuss emerging travel trends, new opportunities for cooperation and the growing demand for experiential and tailor-made travel products linked to Italy.
The event also represented an opportunity to further strengthen Mancini Worldwide’s presence in Southeast Europe and to consolidate relationships with local stakeholders ahead of future projects and international initiatives. In this context, the growing international relevance of Belgrade, particularly in view of EXPO 2027, reinforces the city’s position as a strategic platform for tourism promotion and business development across the region.
Through events such as the McArthurGlen Belgrade Evening, Mancini Worldwide continues to build bridges between international markets and Italian excellence, fostering meaningful connections, commercial opportunities and long-term partnerships that contribute to the promotion of Italy as a leading destination for experiential, lifestyle and high-quality travel.
